Post by account_disabled on Mar 14, 2024 4:45:13 GMT
The sphere of financial technology known as Fintech is experiencing an impressive growth in investments which is characterized by its ability to grasp the way in which people use money and negotiations with companies. This is demonstrated by the multitude of innovative and continuously evolving start-ups that are committed in this direction. A virtuous example is Atom Bank which, even before the big brands, made it possible to manage all its banking services/products via a smartphone application. What makes the result even more disruptive in terms of effectiveness is the ease of access to your account by means of biometric recognition (face and voice). It seems that what contributed to the innovation of the financial services sector was the need to make up for the transitory difficulties of the traditional banking sector, which was in difficulty and forced to refuse to grant loans and mortgages.
Aggressive, easier and with more services, these have won the challenge with a sector in Find Your Phone Number crisis, bringing a significant number of consumers to their side, clearly winning the comparison, and have demonstrated in the field that they know how to satisfy the constantly evolving needs of consumers . So what are the secrets and tips that the extended marketing community can draw from to achieve results that approach the proportions of such success? Marketing Week has identified three key points on which such disruptive growth can revolve, ready to be extrapolated from the Fintech sector and applied in other marketing contexts.
Make services more accessible Making accessibility easier and easier is of primary importance so that more companies can use a service even if their budget is low and cannot compete with the big brands. Making an application usable even by those with few investment options is an example of a service made more accessible which consequently brings growth. The Marketing Week article gives an example of the case of Yoyo Wallet which took inspiration from the Starbucks mobile app . 2. Educate customers Rather than relying on the approach of waiting for a technology to establish itself by conquering a large number of users so that it can be judged as widespread, it is more appropriate to find the solution in progressively educating them on new ways of consumption.
Aggressive, easier and with more services, these have won the challenge with a sector in Find Your Phone Number crisis, bringing a significant number of consumers to their side, clearly winning the comparison, and have demonstrated in the field that they know how to satisfy the constantly evolving needs of consumers . So what are the secrets and tips that the extended marketing community can draw from to achieve results that approach the proportions of such success? Marketing Week has identified three key points on which such disruptive growth can revolve, ready to be extrapolated from the Fintech sector and applied in other marketing contexts.
Make services more accessible Making accessibility easier and easier is of primary importance so that more companies can use a service even if their budget is low and cannot compete with the big brands. Making an application usable even by those with few investment options is an example of a service made more accessible which consequently brings growth. The Marketing Week article gives an example of the case of Yoyo Wallet which took inspiration from the Starbucks mobile app . 2. Educate customers Rather than relying on the approach of waiting for a technology to establish itself by conquering a large number of users so that it can be judged as widespread, it is more appropriate to find the solution in progressively educating them on new ways of consumption.